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FULL
COLOR PRINTING
Also known as 4-color printing due to the fact that an image is separated into four layers of film in order to print. Each film represents one of the four colors known as CMYK, and when meshed together, they magically appear as a full-color picture. This is simulated by the moving apple (at right). This process is used for full-color printing such as brochures or magazines, where photos and/or illustrations are an important part of relaying your message! |
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SPOT COLOR PRINTING
PANTONE®colors also known as PMS colors is the most commonly used spot
color system throughout the world. You can choose from thousands of spot
colors, they are commonly used for flyers, business cards, etc, where the
graphics don't call for a full-color separation. |
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This apple simulates
the CMYK process. |
C = Cyan
M = Magenta
Y = Yelow
K = Black |
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WEB COLORS
Colors on the World Wide Web are tricky business. Imagine standing in the local electronics store looking at the many TV's on display. You'll notice that every TV displays colors differently. The same is true for nearly every monitor in use today. After all, what is a TV but a monitor! These differences make colors on the web a hit and miss proposition. What looks like a deep green on one monitor might appear as a light green on another. A minor drawback considering the overhead of printed collateral. A web page is a great cost effective way of reaching potential customers all over the world! |
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