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FULL
COLOR
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Also known as 4-color printing
due to the simple fact that an image is separated
into 4 layers of film in order to print. Each
film representing one of the four components
(colors) known as CMYK and when meshed together
magically appears as a full color picture.
This is simulated by the moving apple to your
right. This process is used for most full
color printing such as brochures or magazines,
where pictures and/or illustrations are an
important part of relaying your message!
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This apple
simulates
the CMYK
process.
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CMYK
C = Cyan
M = Magenta
Y =
Yelow
K = Black
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SPOT
COLOR
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PANTONE ®
colors also known as PMS colors is the most
commonly used spot color system throughout
the world. You can choose from thousands of
spot colors, they are commonly used for flyers,
business cards etc, where the graphics don't
call for a full color separation.
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WEB
COLOR
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Colors on the
World Wide Web are tricky business. Imagine
standing in the local electronics store looking
at the many TV's on display. You'll notice that
every TV displays colors differently! The same
is true for nearly every monitor in use today.
After all, what is a TV but a monitor! These
differences make colors on the web a hit and
miss proposition. What looks like a deep green
on one monitor might appear as a light green
on another. A minor drawback considering the
overhead of printed collateral. A web page is
a great cost effective way of reaching potential
customers world wide!
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all
images © all design studio and client
Color
Overview 